Recently, the news that the hot pot giant Haidilao has started selling boxed lunches has caused heated discussions.
Haidilao, which focuses on hot pot, has also begun to take the “fast food route” for takeaway. Does this mean that Haidilao wants to take a share of the fast-food industry?
At noon on April 10, the reporter visited the Zhengzhou Haidilao Kaixuan store and found that there were many consumers who came to buy box lunches. The lunch box provided by Haidilao is a set meal, and the price is about 11-15 yuan.
“The box lunch fast food adopts a customized form, mainly to meet the needs of citizens around the store due to the Covid pandemic.” Wang Yaqiong, the lobby manager said.
At the entrance of Haidilao on the first floor, the table is full of set lunches in handbags.
The reporter noticed that the package includes scrambled eggs with tomatoes, chicken wings, and rice, and also comes with porridge and an orange. Staff in uniform are checking customer information to take meals.
In an interview with reporters, the relevant person in charge of Haidilao headquarters said: Due to the pandemic, office workers around the store asked if they could provide fast food, and the customer flow of the store has declined to a certain extent due to the pandemic. Therefore, in order to facilitate the public to eat, some Haidilao stores sell takeaway lunches, so as to maximize the convenience and dining needs of customers at home.
In fact, in the post-pandemic era, not only Haidilao but also many catering companies are exploring diversified business models, which also facilitates dining for citizens.
From the perspective of catering industry insiders, Haidilao is a catering company that focuses on hot pot, and take-out lunches may only be a temporary and flexible measure for individual stores. This does not mean that Haidilao will fully roll out simple lunchboxes in the future.
The reporter learned that in addition to the Zhengzhou Haidilao Kaixuan Plaza store, there are also Haidilao stores in Shanghai that serve some cheap hot pot dishes, mainly covering the communities where the employees of the stores are located. The number of daily reservations for simple hot pot dishes is about 150 to 200, and the meals are delivered in the form of takeout.
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