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Home Culture Balenciaga’s Tanabata Advertising Film Was Complained: Style of the 90s Rural Studio

Balenciaga’s Tanabata Advertising Film Was Complained: Style of the 90s Rural Studio

The Tanabata is approaching, and some brands have launched a limited series of Qixi Festival. When seeing the advertising film of Balenciaga on the evening of August 10th, everyone is not calm.

Balenciaga’s Tanabata Advertising Film
Balenciaga’s Tanabata Advertising Film

Feel the moment when you open the official flagship store of Balenciaga, you will see a waterfall and green planting paper background, and a few roses exposed in the four corners of the screen. “The male protagonist looks at the “female host” with affection, a handful of red roses behind him, and a floating heart-shaped red balloon with the words “Fall in love with me, let my crimson heart surround you”.

If taking a closer look, in the animation, under the blessing of the “five cents special effects”, the rising red hearts set off the three black words “he loves me” on the red hourglass bag in the hands of the “hostess” even more eye-catching.

Balenciaga’s Qixi limited series of bags are available in four colors: red, black, pink, and white, and the official price is 13,900 yuan. The brand’s statement is that this specially customized Chinese calligraphy graffiti is just like a loving handwritten love letter, in black and white in pink, true, and pure.

Balenciaga, black bag
Balenciaga, black bag
Black Bag: I love me. Narcissistic. Tolerate the heroine who is not afraid of the dark.
Balenciaga, pink bag
Balenciaga, pink bag
Pink Bag: I love you. Understand my heart. You are a fashionable little pink bag.
Balenciaga, white bag
Balenciaga, white bag
White Bag: You love me. I do. Satisfaction for you in the following days.

Netizens‘ complaints are coming.

Look at the following options, which is your feeling?

  1. The style of rural studios in the 90s?
  2. There is the inner taste of the picture of my elders.
  3. It looks like a non-mainstream photo taken before.
  4. Ahahahaha! Isn’t this the QQ space style 10 years ago?
  5. Is the extreme earthy tide?

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Nancy Huang
I'm a journalist in Shenzhen, China. I have been working in several news agencies in China since 2008.


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