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Home Business Moutai: Major Personnel Changes, Director of Guizhou Communications Department Takes over as...

Moutai: Major Personnel Changes, Director of Guizhou Communications Department Takes over as Chairman

On March 3, the wine industry learned from people familiar with the situation that major personnel changes occurred in Moutai Group, and Baofang Li, the former chairman of Moutai Group, no longer held the current post.

Moutai
Moutai

Weidong Gao, a member of the Provincial Party Committee of Guizhou Province and director of the Guizhou Provincial Department of Communications, will become the new head of 100 billion Maotai and will serve as chairman of Maotai Group.

The wine industry learned that Gao Weidong, male, Han nationality, was born in November 1972, native of Dengzhou, Henan, and joined the work in July 1993. According to Weidong Gao’s resume, Weidong Gao is only 48 years old this year.

Baofeng Li, Moutai
Baofeng Li, Moutai

The wine industry noted that Weidong Gao had served as the deputy director of the Guiyang Jinyang New District Management Committee, the deputy mayor of Guiyang, Guizhou Province, and the deputy director of the Gui’an New District Management Committee of Guizhou. Some people believe that the Gui’an New District, as a national new district, the status of Guizhou’s opening up pattern is extremely important. Weidong Gao should belong to the key cadres trained in Guizhou Province.

In August 2015, Baofang Li was transferred to Moutai as the secretary and general manager of the Moutai Group Party Committee. In May 2018, he became the secretary and chairman of the Moutai Group Party Committee and the party secretary and director of Moutai.

From the reassignment of Maotai in August 2015 to the resignation of the chairman of Maotai in March 2020, Baofang Li spent 4 years and 7 months in Maotai. At the same time, Maotai began to step out of the in-depth adjustment period and sprint to achieve 100 billion times.

During Baofang Li’s tenure, Maotai completed the “Thirteenth Five-Year Plan” one year in advance, and officially picked 100 billion peaches in 2019. At the same time, Baofang Li has made outstanding contributions to the development of Moutai marketing, Moutai culture, Moutai series wines and subsidiaries.

According to data from the Moutai Group’s official website, in 2015, the first year Baofang Li was transferred to Moutai, Moutai Group’s revenue was 36.252 billion. By 2019, Moutai Group’s revenue was 100.3 billion, and its performance has nearly tripled. Moutai has also become a Chinese wine industry’s first 100 billion-class giant ship.

Moutai sauce series
Moutai sauce series

During his tenure in Moutai, Baofang Li proposed the construction of culture and continued to promote the continuous development of cultural Moutai, which has further consolidated the soft power of Moutai development.

From 2018, Moutai began to improve and rationalize its marketing channels. By the end of 2019, Moutai’s marketing channels have been basically straightened out.

In terms of the Moutai sauce series, Baofang Li proposed to create a “two-wheel-drive” and gave policy support to its development. Starting from 2015 to 2019, the Moutai sauce series officially achieved 10 billion revenue and has created a major feat of the Chinese wine industry.

In terms of subsidiaries, since 2017, Baofang Li has started to promote the healthy development of various subsidiaries. At present, Xijiu Company has become a quasi-ten billion-level enterprise, technology development company, health wine company, ecological agriculture company, Moutai wine Companies and other companies have entered the track of normal development and become an important puzzle of 100 billion Moutai.

Weidong Gao, Moutai
Weidong Gao, Moutai

Resume of Weidong Gao:

1990.09-1993.07, majored in Civil Engineering, Department of Civil Engineering, Guizhou Institute of Technology.

1993.07-1997.08, a cadre of Environmental Protection Bureau of Guiyang Economic and Technological Development Zone, Guizhou Province.

1997.08-1998.04, Assistant to the Director of Environmental Protection Bureau of Guiyang Economic and Technological Development Zone, Guizhou Province.

1998.04-1999.02, Deputy Director of the Planning and Construction Environmental Protection Bureau of Guiyang Economic and Technological Development Zone, Guizhou Province.

1999.02-2000.10, Director of Environmental Protection Bureau of Guiyang Economic and Technological Development Zone, Guizhou Province.

2000.10-2003.10, deputy head of Xiaohe District, Guiyang City, Guizhou Province (during 1999.09-2002.05, studying law at the Party School of Guizhou Provincial Party Committee).

2003.10-2006.09, the Deputy Chief of Xiaohe District, Guiyang City, Guizhou Province, and the Deputy Director of the Management Committee of Guiyang Economic and Technological Development Zone (during 2004.04-2006.03, a project co-organized at Guizhou University of Technology and the University of Quebec, Sicutim, Canada) Master of Management course classes).

2006.09-2009.03, Guiyang Jinyang New District Development and Construction Co., Ltd. Party Committee Secretary and Chairman, Guiyang Jinyang New District Management Committee Deputy Director (concurrently).

2009.03-2009.06, Chairman of Guiyang Jinyang Construction Investment (Group) Co., Ltd., Guizhou Province (2008.06-2009.06, studying in the third session of the Guizhou class in the Advanced Business Management Seminar for Presidents of Tsinghua University).

2009.06-2010.01, Secretary of the Party Committee and Chairman of Guiyang Jinyang Construction Investment (Group) Co., Ltd., Guiyang City, Guizhou Province.

2010.01——2011.12, Director of Guiyang Municipal Transportation Bureau.

2011.12-2012.02, member of the party group of the People’s Government of Guiyang (reserving the county level).

2012.02-2012.10, Deputy Mayor of Guiyang City, Guizhou Province.

2012.10-2014.10, Deputy Mayor of Guiyang City, Guizhou Province, and Deputy Director (Concurrently) of Guizhou Gui’an New District Management Committee (During: 2013.06-2013.07, studying at the National Mayor Training Institute to improve the capacity of urban planning and traffic governance ).

2014.10-2016.08, Deputy Mayor of Guiyang City, Guizhou Province, Deputy Director (Concurrently) of Guizhou Gui’an New District Management Committee, Deputy Secretary of Guizhou Shuanglong Linkong Economic Zone Party Working Committee (in charge of executive work), Director of Management Committee (legal representative ).

2016.08-2017.03, Deputy Mayor of Guiyang City, Guizhou Province, Deputy Secretary of Guizhou Shuanglong Linkong Economic Zone Party Working Committee (in charge of standing work), Director of the Management Committee (legal representative).

2017.03-2018.01, Secretary of the Party Committee and Deputy Director of the Department of Transportation of Guizhou Province.

2018.01-2018.11, Secretary of the Party Committee and Director of the Department of Transportation of Guizhou Province.

2018.11—, Secretary of the Party Committee and Director of the Guizhou Provincial Department of Transportation (Guizhou Provincial Transportation Readiness Office)

From November 12th to 13th, 2019, the sixth plenary session of the 12th Guizhou Provincial Committee of the Communist Party of China was held in Guiyang. It was decided that Weidong Gao, an alternate member of the 12th Provincial Party Committee, and 3 other comrades will be replaced as members.

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Nancy Huang
I'm a journalist in Shenzhen, China. I have been working in several news agencies in China since 2008.

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